I really hesitated on this cover, not knowing whether to call it the result of marketing genius or just plain ol’ awesome design.
What do you think?
I think I’m split down the middle.
When I saw Candace Bushnell’s The Carrie Diaries sitting on the shelf in the bookstore some months ago, I stopped immediately to pick it up. I’d already seen the cover online, and I think my first word (to myself, which probably made me look like a crazy) was, “Genius.”
I’m not exactly the most fashionably inclined person. I also haven’t seen a lick of Sex and the City. But I mean, come on, the book looks like a purse. It’s different, it’s completely relevant to the Carrie Bradshaw franchise, it’s cute, and fun. This cover’s publisher knew exactly what it was doing. Balzer & Bray, an imprint of Harper Collins Children’s, showcases their books as “bold, creative, groundbreaking picture books and novels that appeal directly to kids in a fresh way.” I couldn’t agree more with a cover like this one.
Here’s the cover sans the gaudy Target sticker.